It should be noted that Google already gave a pretty good try at this with it's current automatic system for content identification. It's about as complicated and sophisticated a technical protection measure as can be devised by the best in the field. Is that not enough for you Mr. Accardo? And here I am thinking that such a system is a ridiculous appeasement to organizations like Disney who can't be bothered to use the legal and technical tools already at their disposal...
It's a point that still seems missed by so many when discussing these patent lawsuits.
The point is more frequently dismissed than missed. The idea that litigating hurts brand image while promoting a product or service that is so competitive as to make the expense and time worthwhile runs counter to the notion that a lawsuit will make the offering disappear or pay licensing fees. The common conception seems to be that the increase in purchase, subscription or other revenue resulting from a favorable judgement will far outweigh the less measurable loss in reputation and short term market share. It would be nice to see some studies done on this topic, as there surely is enough data over the last decade to draw meaningful conclusions on the issue.
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Isn't it obvious?
Google is totally just defending Hotfile here.
Re: The good news about the old guard who fears media:
The concern is the amount of damage that they do to society before they do die out.
Re: Innovation to enforce copyright, eh?
It should be noted that Google already gave a pretty good try at this with it's current automatic system for content identification. It's about as complicated and sophisticated a technical protection measure as can be devised by the best in the field. Is that not enough for you Mr. Accardo? And here I am thinking that such a system is a ridiculous appeasement to organizations like Disney who can't be bothered to use the legal and technical tools already at their disposal...
Oversight vs. Dismissal
It's a point that still seems missed by so many when discussing these patent lawsuits.
The point is more frequently dismissed than missed. The idea that litigating hurts brand image while promoting a product or service that is so competitive as to make the expense and time worthwhile runs counter to the notion that a lawsuit will make the offering disappear or pay licensing fees. The common conception seems to be that the increase in purchase, subscription or other revenue resulting from a favorable judgement will far outweigh the less measurable loss in reputation and short term market share. It would be nice to see some studies done on this topic, as there surely is enough data over the last decade to draw meaningful conclusions on the issue.