In today's world of privacy and permission marketing I am surprised at the naivety of this campaign. It is a classic case of a supposedly clever creative idea with little thought given to the broader PR implication for the brand.
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Classix PR faux pas
In today's world of privacy and permission marketing I am surprised at the naivety of this campaign. It is a classic case of a supposedly clever creative idea with little thought given to the broader PR implication for the brand.