Mobile operators never grasped on to this and I've been debating with them for years about it.
They've always thought if you made the content available (no matter how hard it was to get) mobile users would buy. They placed all effort in high speed networks rather than easy delivery and now they've become the dumb pipe that they always feared.
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Mobile operators never grasped on to this and I've been debating with them for years about it. They've always thought if you made the content available (no matter how hard it was to get) mobile users would buy. They placed all effort in high speed networks rather than easy delivery and now they've become the dumb pipe that they always feared.