I think Keurig is going to drop this ridiculous idea. I know I'm not very good at predicting, especially about the future, but that is the only rational decision I can see for them. Of course, they were irrational enough to invest in this idea to begin with, so who knows? I just bought myself a brand new percolator while my Keurig sits unused on my counter, so I'll be watching this from the sidelines.
BTW, my percolator makes a fair cup of coffee. Nothing to rave about, but it's convenient, stays hot, and doesn't create garbage (other than grounds). I'll save the pour-over, which is truly the best, for the weekends when I have time to spend 5 minutes brewing a single cup of coffee.