This is why people need to read and discuss these things, and relate them to other shenanigans concerning the Internet because big business (and, it seems, Hollywood) always has lobbyists ready to test the next step in making us pay for the Internet and controlling what we search for, read, and post.
You can trademark a domain if it serves as an identifier, not just as a url. For instance, godaddy.com might be trademarked because they advertise as godaddy.com (or travelocity, expedia, fedex, etc.) and it isn't just an address. If Lowe's has built up a brand image in lowes.com, and their advertising uses lowes.com as a "thing" to use, not just a place to go on the Internet, they can (try to) trademark it. Don't know if they have, but it is attainable.
To the point of this article, however, these license agreements are stupid, and I am sure that Lowes Marketing hates Lowes legal team more than ever right now.
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Re: Re: Re: Who are they?
Same here. I love my local hardware store.
Re: Re:
"at least not yet"
This is why people need to read and discuss these things, and relate them to other shenanigans concerning the Internet because big business (and, it seems, Hollywood) always has lobbyists ready to test the next step in making us pay for the Internet and controlling what we search for, read, and post.
Re: Re:
You can trademark a domain if it serves as an identifier, not just as a url. For instance, godaddy.com might be trademarked because they advertise as godaddy.com (or travelocity, expedia, fedex, etc.) and it isn't just an address. If Lowe's has built up a brand image in lowes.com, and their advertising uses lowes.com as a "thing" to use, not just a place to go on the Internet, they can (try to) trademark it. Don't know if they have, but it is attainable.
To the point of this article, however, these license agreements are stupid, and I am sure that Lowes Marketing hates Lowes legal team more than ever right now.