The fundamental error all web based elements is that the internet is just a virtual representation of what is in the real world. An mp3 is just a record/tape. An avi is just a DVD. And a banner ad is just a billboard.
If they didn't serve some basic purpose, they wouldn't exist. At their most basic level, they are the start of all marketing buzz. They inform people who are otherwise unaware of your product or service. Sure you can target customers, but if they aren't even aware of your existence then they aren't going to even notice your focus on them.
Advertising is marketing, but marketing is not advertising. The internet may be a level playing field, but if you don't understand the game in the first place then you are hopelessly outmatched. This counts for those who are on the internet and don't understand marketing and those who understand marketing and don't understand the internet. Tactics aren't strategies and strategies aren't tactics.
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There isn't much new on the internet
The fundamental error all web based elements is that the internet is just a virtual representation of what is in the real world. An mp3 is just a record/tape. An avi is just a DVD. And a banner ad is just a billboard.
If they didn't serve some basic purpose, they wouldn't exist. At their most basic level, they are the start of all marketing buzz. They inform people who are otherwise unaware of your product or service. Sure you can target customers, but if they aren't even aware of your existence then they aren't going to even notice your focus on them.
Advertising is marketing, but marketing is not advertising. The internet may be a level playing field, but if you don't understand the game in the first place then you are hopelessly outmatched. This counts for those who are on the internet and don't understand marketing and those who understand marketing and don't understand the internet. Tactics aren't strategies and strategies aren't tactics.