It absolutely is a fear of the unknown. They dont know how to leverage it for their benefit so unfortunately they would rather fight it and speak out against it.
When I offer free mobile apps and free digital files of our titles, our sales go up. When I dont offer them, our sales go down. Its as simple as that.
The goal is to give fans what they want and offer them a product they are willing to pay for. Instead of fighting the future we need to embrace it and harness it to offer a unique and compelling product that a reader will want to pay for.
I am a comic publisher and have been shouting this from the mountains for awhile now. The basic problem is that the top creators do not want to change their business model and are scared of what that future holds for the industry. They fail to realize that they are able to make the transition the easiest of anyone since they have the loyal fan base already. If small, independent publishers can make it while starting from nothing, they can too.
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Re: Re: Comic Publisher
It absolutely is a fear of the unknown. They dont know how to leverage it for their benefit so unfortunately they would rather fight it and speak out against it.
When I offer free mobile apps and free digital files of our titles, our sales go up. When I dont offer them, our sales go down. Its as simple as that.
The goal is to give fans what they want and offer them a product they are willing to pay for. Instead of fighting the future we need to embrace it and harness it to offer a unique and compelling product that a reader will want to pay for.
Comic Publisher
I am a comic publisher and have been shouting this from the mountains for awhile now. The basic problem is that the top creators do not want to change their business model and are scared of what that future holds for the industry. They fail to realize that they are able to make the transition the easiest of anyone since they have the loyal fan base already. If small, independent publishers can make it while starting from nothing, they can too.