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Collaborative Analysis Innovator Techdirt Enters Into Distribution Arrangement with Thomson Financial

Upstart Techdirt Insight Community Model Brings Social Media Strategies and Independent Voices to Broader Financial Audience

NEW YORK, February 6, 2008 – At the inaugural O’Reilly Money:Tech Conference today, Techdirt (, a leading alternative research technology firm, announced today that it has entered into a distribution arrangement for its research through Thomson Financial, an operating unit of The Thomson Corporation (TSX: TOC, NYSE: TOC) and a leading provider of information, news and technology solutions to the worldwide financial community.

With this distribution arrangement, Techdirt is now part of Thomson Financial’s extensive research portfolio which includes, among other things, a wide range of quality research inputs produced by sell side brokerage and alternative research firms from around the world.

Techdirt is a leading alternative research firm that produces research offerings built on the basis of its unconventional and proprietary Techdirt Insight Community model. The research outputs from this model provide deep insights and analysis into products as well as private and public companies within the Technology sector. Instead of relying on a fixed set of in-house analysts and standard reports, Techdirt Insight Community taps a diverse brain trust of hundreds of subject matter experts who compete and collaborate online to produce fast, tech-wise and street smart advice for corporate and financial institutional customers looking for help embracing emerging opportunities.

Keith Ackerman, Thomson Financial’s Global Head of Next Generation Research, stated “Thomson Financial views the addition of the Techdirt offering into its portfolio of research as significant. Our financial services and corporate clients have increasingly asked for and are spending more for insights, custom surveys and other kinds of research emanating from the use of expert networks and other types of social media. Accordingly, Techdirt and other high quality alternative research firms that feature these capabilities and research outputs are an important part of Thomson Financial’s product strategy.”

Thomson Financial offers deep real-time and after market research to thousands of institutional and business customers in 70 countries via professional subscription networks, including First Call and Investext.

“The net result of our distribution arrangement with Thomson is that Techdirt analysis will be able to become further ingrained in buy-side clients’ daily research processes as they use Thomson as their workflow solution for investment decision making” said Mike Masnick, CEO of Techdirt. “We view this distribution relationship as an essential part of continuing Techdirt’s rapid growth.”

For more information about Thomson Financial research and subscription services, see For more about Techdirt Insight Community, see .

About Techdirt

Founded in 1997, Techdirt’s mission is to help people make better business decisions by getting the right information to the right people at the right time. Techdirt combines the power of human experts with the latest technologies to turn raw data into valuable, relevant, accurate, reliable and useful information. In addition to its custom research services, Techdirt analysts author one of the world’s most influential technology blogs. Techdirt is privately held and is based in Sunnyvale, California. For more information about Techdirt and the Techdirt Insight Community, see