Humble Indie Bundle Hits One Million In Sales... Goes Open Source
from the something-special-each-day dept
As the official "one week" Humble Indie Bundle offer comes to a close (though, they'll still keep offering it afterwards), it's nice to see that the effort easily soared past the $1 million mark (including over $300,000 going to charities -- including the EFF). But, beyond that, Wolfire continues to make things even cooler for people. First, it open sourced one of the games, and followed that up by announcing that three others are also going open source (World of Goo is remaining closed, as is the late addition of Samorost 2). Once again, the focus is on doing things that excite the community, build loyalty and give people a reason to want to buy, rather than making people feel guilty or annoyed about buying.
There really are tremendous lessons here for anyone building a business today: focus on ways to delight your customers, rather than pissing them off; and focus on giving people real reasons to buy, rather than just feeling entitled to define the terms under which they buy and looking for ways to limit those who want to interact with you in a different manner.