Game Developer Tried Threatening Game Reviewer And Posting Fake Steam Reviews To Be Successful; It Didn't Work
from the bye-bye dept
You may recall the rather short saga of video game studio Digital Homicide. That studio attempted to find success with a strange formula: sue game reviewers over negative reviews, sue Steam accounts for likewise negative reviews, find its game suddenly delisted from Steam entirely, and then declare itself dead. Not exactly the end that Digital Homicide was hoping for, certainly. One would have hoped that its story would serve as a warning to other game studios. And perhaps to some extent it has, as another game developer, Matan Cohen, ever so slightly altered the formula in probably the worst way possible.
It still starts off with abusing the DMCA process to take down negative reviews and threatening the reviewer with legal action, of course. In this case, we once again find Jim Sterling, the same reviewer threatened by Digital Homicide, being the victim of a game developer's abuse. After having first filed a DMCA claim on Sterling's review of the game Art of Stealth, Cohen then allegedly went on a legal threat binge against Sterling.
Art of Stealth dev threatened me three times overnight. Copy/pasted legal blather each time.— Jim Sterling (@JimSterling) January 16, 2017
Even their legal threats are asset flipped.
These kinds of threats never work, but behaving as though you were specifically attempting to follow the playbook of a now-dead game studio, even mimicking its targets in the game review community, seems like a terrible business strategy. But, as I said, Cohen does indeed deviate from the Digital Homicide playbook at this point. Cohen has by all accounts not attempted to sue Steam users for what have likewise been fairly negative reviews on his game's Steam page.
Instead, he appears to have decided to simply make up a bunch of Steam accounts and have them post fake reviews for his game instead. It was apparently blatant enough that Steam investigated and decided to push the button on the nuclear option and remove the game from Steam entirely.
We (Valve) have identified unacceptable behavior involving multiple Steam accounts controlled by the developer of this game, Matan Cohen. The developer appears to have created multiple Steam accounts to post a positive review for their own game. This is a clear violation of our review policy and something we take very seriously.
For these reasons, we are ending our business relationship with Matan Cohen and removing this game from sale. If you have previously purchased this game, it will remain accessible in your Steam library.
When, oh when, will content makers realize that making war on negative reviews of their works is a losing proposition. The focus needs to be on making great content and connecting with people, not wielding legal threats as a cudgel. And, for the love of the universe, attempting to fake positive coverage can only serve to torpedo your career.