Keurig's Coffee DRM Already Cracked By Competitors; Will There Be A Lawsuit?
from the wait-and-see... dept
Except... as RomanOnARiver alerts us, it appears that Keurig competitors have already figured out ways to crack the DRM. TreeHouse Foods very quickly announced that it would be able to break the DRM. Meanwhile, Mother Parkers' RealCup has just announced that its pods are compatible with Keurig's DRM. It's a little unclear from the press release if Mother Parkers cracked the DRM or came to a deal with Green Mountain, though it sure sounds like it was internal work:
"We are very pleased that our focus on innovation, quality, and freedom of choice has led to new technology that will produce authentic tasting coffee and tea products in all K-Cup type single-serve brewers, both old and new styles," said Bill VandenBygaart, Vice President of Business Development for Mother Parkers. "Standard size capsule brews, as well as larger carafe and multi-serve formats, will soon be available for independent brands of single-serve capsules. Consumers will be the ultimate winners by having the best tasting coffees and teas available."TreeHouse had already sued Green Mountain over the new DRM, but the bigger question is if Green Mountain would try to stop anyone from reverse engineering and cracking the new DRM. That would present an interesting legal fight...