Back To Normal: Nintendo's YouTube Plan Sounds Like A Big Bucket Of Terrible

from the bzzzzt-wrong-again dept

A couple of weeks back, I brought you news that Nintendo had announced they were creating an affiliate program for YouTubers who wanted to use its content. This seemed like it might just be good news, coming on the heels of the gaming company putting the whack on tons of "let's play" videos that covered Nintendo games, because free promotion is something to be squandered, apparently. In that post, however, I noted that there were some serious concerns about how Nintendo would approach this and whether it would attempt to exert some kind of control over video content. It turns out I massively underestimated how badly Nintendo would screw this up. The first quote in the Kotaku post contains only a hint of the problem:

"Think of it as an affiliate program where we will be providing access to executives, information, etcetera, encouraging that group of affiliates to create content on our behalf," Nintendo of America president Reggie Fils-Aime told me when I asked him for details at E3.
Did you spot the problem? You did, didn't you? Creating an affiliate program that generates extra access to Nintendo executives and all that isn't a bad idea, but focusing on using that access specifically to get "affiliates to create content on our behalf" sounds exactly like the reputation-murdering I had worried about when it comes to the trusted YouTuber names. If you're trading access to become a Nintendo sock-puppet, best of luck keeping your fan base. But it's when the interviewer specifically asked about "let's play" videos that Nintendo showed its true colors.
"When we unveil our affiliate program it'll be clear how different entities can play," Fils-Aime said. "And likely there will be a place for the kinds of examples where you reference, like, look, 'All I want to do is capture some of the content and put it out there,' not add a lot of value. There'll be a role for that. The first thing we needed to do was make sure that the content that's out there was representative of the franchises. These are our lifeblood. These are our children. We needed to make sure that the content there was reflective of what these franchises are. The next step is working with the YouTube community to provide access to information, access to executives, to help them create world-class content, leveraging our franchises."
Note that there is no promise to actually free up all that free advertising for Nintendo in the form of "let's play" videos. All there is are a lot of maybes, might-bes, could-bes, and, oh by the way, we don't think those kind of videos actually have a whole lot of value anyway. Add on top of that a good old-fashioned dose of that Nintendo protectionism and we're right back where we started. Nintendo will allow content it likes and take down content it doesn't feel is "representative." For the YouTube personalities that have built up their reputations as game reviewers and let's-play makers, they shouldn't be touching this affiliate program with a ten-foot pole.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Ima Fish (profile), Jun 18th, 2014 @ 7:47am

    Trying to fit an antiquated system of copyright into a modern ecosystem + Greed = Big Bucket Of Terrible

     

    reply to this | link to this | view in thread ]

  2.  
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    Anonymous Coward, Jun 18th, 2014 @ 7:47am

    Dammit, Reggie

    My body was ready...now it's not

     

    reply to this | link to this | view in thread ]

  3.  
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    Chronno S. Trigger (profile), Jun 18th, 2014 @ 8:13am

    So Nintendo is saying that people are allowed to share their experiences with Nintendo products just as long as it reflects Nintendo's image of the product and that they're payed.

    Yeah, no. I don't see many people going for this. I've said it before and I'm sure I'll say it again: I have a list of developers that expressly allow monetization of their games. With so many other games out there that have express written permission and state that they love the value Let's Plays add, why would any but the most fanboy of people sign on?

     

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  4.  
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    Anonymous Coward, Jun 18th, 2014 @ 8:14am

    Ok, ill bite. What's a nintendo?

     

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  5.  
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    Anonymous Coward, Jun 18th, 2014 @ 8:16am

    Nintendo can keep their crap.

    Any time I can't get an honest evaluation on if a game actually sucks or is worth the money, none of them are worth buying based on any of it. Just like you can't believe the NSA, you can't believe this either.

    That lack of trust and creditability craters the whole effort and it's ruined from the start.

    I'll stick to computers for gaming. I can modify them, put in addons, do fan mods, change the hardware, and do other things besides just game. It's just not worth the money for a second platform coming in build on the lie of see how good it is when everything is controlled to prevent you from getting the real low down.

    Thank you but no thanks. I'll not be a customer now nor in the future.

     

    reply to this | link to this | view in thread ]

  6.  
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    Dark Helmet (profile), Jun 18th, 2014 @ 8:21am

    Re:

    I've always been both a console gamer and a PC gamer, but I had a realization the other day when I realized how much I hated Watch Dogs: if there were sports titles on the PC that match the quality of the console games, I'd probably sell my PS4 immediately and never buy a console again....

     

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  7.  
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    Vel the Enigmatic, Jun 18th, 2014 @ 8:22am

    Re:

    You must be a rock. Been livin under a Playstation or XBox too long?

     

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  8.  
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    Anonymous Coward, Jun 18th, 2014 @ 8:32am

    Re: Re:

    oh, like the wii and n64? I thought they went out of business. Who would create content with their stuff. Is it even SD? I guess they are the AOL of consoles?

     

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  9.  
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    Anonymous Coward, Jun 18th, 2014 @ 8:40am

    Bye Bye Nintendo

    I shall forever more not give you any of my money. If I feel a need to play any of your games... there will always be 'other' methods... after all you are getting all the money you need from these 'new' revenue streams right?

     

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  10.  
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    Vel the Enigmatic, Jun 18th, 2014 @ 8:42am

    Re: Re: Re:

    Funny you mention that, I've actually touched the consoles of all 3 companies, so jokes on you.

     

    reply to this | link to this | view in thread ]

  11.  
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    DreadWingKnight (profile), Jun 18th, 2014 @ 8:46am

    Nintendo needs to take the Blizzard/Valve approach to let's play style gameplay videos if they want any respect in regards to this.

    I'm not doing ANY Nintendo titles on my channel until and unless they do.

    Same goes for any other company.

     

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  12.  
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    Anonymous Coward, Jun 18th, 2014 @ 8:50am

    I wonder if this has anything to do with the possible sale of twitch to youtube

     

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  13.  
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    silverscarcat (profile), Jun 18th, 2014 @ 8:50am

    Re: Re:

    Nah, he's been living off the MustardRace for too long.

     

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  14.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:03am

    You missed pointing out the worst part...

    "affiliates to create content on our behalf" (read: FOR US)

    The reason they feel like they can take down content that they don't like and keep the content they do is that they feel as if THEY own it not the user who creates it. If they we're paying employees to make this content, then they would own it. But they aren't even hiring people, they are just trying to take the content people make for free.

     

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  15.  
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    Jeremy2020 (profile), Jun 18th, 2014 @ 10:04am

    Why does Reggie have a job?

     

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  16.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:24am

    Re:

    I got the sense that Nintendo is more concerned with people re-interpreting their content than they are with negative reviews. Nintendo has been getting negative reviews for 30+ years now, and they're still doing fine.

    The irony is that the LPs Nintendo is concerned about are the ones that are most transformative, and thus the least likely to infringe on any actual copyright held by Nintendo. For instance, there's that reinterpretation of Animal Crossing as the Prisoner, or that creepypasta based on Majora's Mask. These are the content that are "least representative" of their franchises, and the ones they probably hate the most.

     

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  17.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:25am

    Re:

    Blizzard is pretty nasty on the "we have to control everything" front as well.

     

    reply to this | link to this | view in thread ]

  18.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:32am

    Re: Re:

    I didn't get the feeling it was about reviews, negative or otherwise either. I got the feeling that they are viewing the public as some sort of free advertising generation mechanism. Let people make stuff for free and if we like the image it helps up portray the image we want to put out we will use it. If not, we will toss it aside because it didn't cost us anything to make anyway. They see this as people making something that becomes their property to do with as they see fit.

     

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  19.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:43am

    Blame Google

    The real problem here is Google. If YouTube had more reasonable DMCA policies (like, you know, actually restoring content upon receiving a counter-notice), and a saner approach to fair use (stand behind your users against frivolous takedowns in the first place), companies like Nintendo wouldn't be able to get away with this bullshit.

     

    reply to this | link to this | view in thread ]

  20.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:53am

    Re: Blame Google

    That really isn't Google's fault. It's the DMCA itself. There are provisions in the DMCA that state that safe harbors are maintained by taking it down expeditiously but nothing about how to handle counterclaims so putting it back up based on a counterclaim can be a legally risky move if they aren't sure.

     

    reply to this | link to this | view in thread ]

  21.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:54am

    Re: Re: Re: Re:

    if there's a joke, I don't get it.

    The fact that I don't know about a has-been game console company is funny?

     

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  22.  
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    Anonymous Coward, Jun 18th, 2014 @ 10:57am

    Re: Re: Blame Google

    Actually, the DMCA stipulates that if the copyright holder doesn't bring a lawsuit within 14 days of the ISP notifying them of a counter notice, the ISP is free to restore the content and retain the DMCA's safe harbor protections.

     

    reply to this | link to this | view in thread ]

  23.  
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    Anonymous Coward, Jun 18th, 2014 @ 11:45am

    Yes, but...

    "It turns out I massively underestimated how badly Nintendo would screw this up."

    I think you're also underestimating the stupidity of gamers, which is massive.

    Supporting exhibit A: EA is still in business.

    To be sure, some gamers will be put off by this -- at least for a while. But the rest will ignore it or forget about it, stop caring or never care, and Nintendo will go right on making money off all of them. I'm sure they've calculated this move and that they believe that what they'll gain by it outweighs what they'll lose. They're probably right.

     

    reply to this | link to this | view in thread ]

  24.  
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    That One Guy (profile), Jun 18th, 2014 @ 12:24pm

    Re: Yes, but...

    I've noted this before when it came up, but it bears repeating: this isn't a gamer thing, it's a brainless walking wallets thing.

    Are there gamers that will buy any new game, as long as it's got something 'new' and 'shiny' in it, no matter how horrible the company putting it out treats their customers? Absolutely.

    However, the same thing goes for music, film, computers... pretty much every industry out there is filled with idiots who don't care how the company they're buying from treats them, as long as they can have the newest piece of crap.

    You can point out to them just how much utter contempt the company they're giving money to holds them in, and it might work for a while... right up until the next shiny turd is dangled in front of their face and they absolutely have to get it.

    Again, it's not a gamer problem, it's a brainless walking wallet problem, so to focus on gamers is missing the forest for the trees.

     

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  25.  
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    d9x, Jun 18th, 2014 @ 12:25pm

    sad sad Nintendo

    Nintendo doesn't seem to understand that these fan created videos are free advertising and get people to bbuy games. They still throw up road blocks and take money from the people doing the work to make the videos. They are backwards and stupid and are ruining a perfect opportunity to get their games some MUCH needed exposure

     

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  26.  
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    Anonymous Coward, Jun 18th, 2014 @ 2:01pm

    Re: Re: Re: Re: Re:

    It's funny because you're so young, kek.

     

    reply to this | link to this | view in thread ]

  27.  
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    ChrisB (profile), Jun 18th, 2014 @ 2:23pm

    Re: Blame Google

    It is ridiculous to blame google. Blame the ridiculous US government for killing innovation on the net, and its spies for bullying companies and removing all trust.

     

    reply to this | link to this | view in thread ]

  28.  
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    ChrisB (profile), Jun 18th, 2014 @ 2:24pm

    Re:

    This is what happens when governments think they can "control" the free market. You get this lovely mess. Where the creator of a cure for cancer gets less protection than a guy who writes a song about it.

     

    reply to this | link to this | view in thread ]

  29.  
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    Anonymous Coward, Jun 18th, 2014 @ 2:38pm

    Re: Re: Blame Google

    No, it's not. Google could do a lot better at handling DMCA takedown requests than it currently does. They once acknowledged the problem and promised to do better, but I don't think they ever followed through.

     

    reply to this | link to this | view in thread ]

  30.  
    identicon
    Anonymous Coward, Jun 19th, 2014 @ 12:26am

    Re: Re: Re: Blame Google

    The problem that they now have is that they are being flooded with requests by the MAFIAA, who I suspect are trying to force Google into providing them with a direct means of blocking links and sites.

     

    reply to this | link to this | view in thread ]

  31.  
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    Anonymous Coward, Jun 19th, 2014 @ 12:57am

    Re: Re: Yes, but...

     

    reply to this | link to this | view in thread ]

  32.  
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    Anonymous Coward, Jun 19th, 2014 @ 3:06am

    Re: Re: Re: Re: Re:

    "has-been game console company"

    Show some respect.

    Without Nintendo you probably wouldn't have your xbox or PS.

     

    reply to this | link to this | view in thread ]

  33.  
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    That One Guy (profile), Jun 19th, 2014 @ 3:35pm

    Re: Re: Re: Yes, but...

    Yeah, that pretty much summed it up perfectly.

     

    reply to this | link to this | view in thread ]

  34.  
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    Enlightend, Jun 23rd, 2014 @ 6:32am

    Did he just ....

    Did that asshole just go "do it for the children" on us?

    What the actual fuck Nintendo.


    Trying to be different is nice and all, except when you are the only one that's being a complete goddamn asshole about everything.

     

    reply to this | link to this | view in thread ]


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