Google Promises To Point To Competitor's Results To Settle Antitrust Claims In Europe
from the what-does-that-do? dept
That includes displaying results from three competitors every time Google shows its own results for searches related to products, restaurants and hotels.I'm at a loss as to how this makes any sense for anyone. First, why are European regulators involved in determining what Google should or should not show anyone? If Google users don't like the results they get, they don't have to stick with Google. Second, this actually gives Google's competitors less incentive to build a better product, because they get an easy in to be included in Google. How does that benefit anyone?
Rivals will have to pay Google each time their results are shown next to the search giant’s own results through a bidding process overseen by an independent monitor, according to European officials.
Yes, any time a company gets big, there are risks of them abusing their position -- and that's clearly what European regulators are concerned with. But what is the evidence of actual abuse here, and how does this solution prevent that abuse? That doesn't appear to be explained anywhere. This whole process, from the beginning, has appeared to be mostly a Microsoft-driven attempt to dump an annoying regulatory process on Google, just because it, too, has had to waste time with European regulators. Rather than compete by building better products, the focus has been on using the political process to try to slow down a competitor.