Oh Look, Hollywood Had Yet Another Record Year At The Box Office
from the but-piracy-is-killing-the-industry dept
The trick apparently -- and I know, this is crazy -- is to Make Good Movies. Shocking, I know.
"Going down the list of studios, they all had great movies that kept people coming back to the theaters all year long," said Nikki Rocco, president of distribution at UniversalWhat a concept.
Of course, some will argue that the box office is only a part of the industry's revenue -- and that's absolutely true. Of course, to argue about declines in home video revenue is pretty disingenuous since the industry fought incredibly hard to block that revenue stream from ever existing. Besides, as with the box office, we're seeing that when studios (gasp!) produce good content and make it easy and convenient to watch at home for a reasonable price and without painful restrictions, audiences seem to jump on board.
It's almost as if... the problem has never been "piracy" but the fact that the studios have spent years resisting providing consumers with good alternatives...