Tor Books UK Says Ditching DRM Showed No Increase In Piracy
from the of-course-not dept
Zac Morris was the first of a few of you to point us to a blog post from Tor UK talking about the impact one year later with the key line being:
As it is, we've seen no discernible increase in piracy on any of our titles, despite them being DRM-free for nearly a year.Given the point we made above, this is hardly surprising. In fact, it seems almost silly to look at all the fears some had about the move to DRM-free. In fact, it looked like Tor was a lot more worried about it than its authors. As the blog post notes, when it carefully approached its authors, including some best sellers, they were eager to support the move, with many applauding the publisher for taking that step, rather than being anti-consumer. Tor notes that the very fact that both its customers and authors seemed aligned on this issue made the decision much easier to make in the long run.
Of course, the real question now is who's next? I'm still amazed that any publisher thinks that DRM is a good idea. Now Tor's provided more evidence that removing it doesn't increase infringement rates. So, in one single move, publishers can provide significantly more value and convenience for ebook buyers, and take some of the power away from Amazon without any risk of greater infringement. It's astounding that publishers aren't pushing each other aside to make a similar move.