by Mike Masnick
Thu, Mar 22nd 2012 5:55am
saul zaentz company
Remember the Hobbit pub in the UK that was threatened with legal action from the Saul Zaentz Company (SZC) for infringing on the supposed rights SZC held in the Hobbit movie? The bad publicity resulted in SZC offering up a cheapo license, and now two of the actors appearing in The Hobbit movie -- the hugely popular Stephen Fry and Ian McKellen -- have said that they'll pay the license fee for the pub. Both actors had spoken out pretty early on about their disgust over the moviemakers bullying the pub this way, with Fry going so far as to apologize for his industry's actions. Taking it even further by agreeing to pay the license is certainly a nice gesture and shows (yet again) the value of actually connecting (and being human and awesome). It still amazes me that so many companies don't recognize how badly these kinds of things will backfire.
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