Angry Birds CEO Explains How The Company Embraces Piracy
from the not-so-bad-for-the-business dept
"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy."He explained how the important thing for the future of Angry Birds was to keep building "fans" and that piracy can actually help with that. He noted that they were "embracing" pirates where they could, recognizing that it could help the company get more fans. Later, he noted that if there's too much piracy, it's the company's own fault for not providing access to the game in a convenient enough manner. His comments went even further than the comments from his colleague Peter Vesterbacka a few months ago about how the company used counterfeiting as market research to figure out where to invest.
Either way, it seems clear that Rovio has taken to heart many of the points that we've discussed here about proactive ways to deal with piracy: by recognizing that it's an opportunity, not a threat.