Printing Error Shows Flaw In 'Lock-It-Up' Video Game Business Model
from the clerical-error dept
It should also come as no surprise that such a system has a major weakness, the printing error.
Edge Magazine is reporting Ubisoft's first foray into this new system has hit a road block. XBox 360 versions of Driver: San Fransisco were shipped to North America with a misprinted multiplayer code. Reports indicate the 360 is expecting a 25-character code, but the insert only contains a 19-character code. This results in an invalid code error when trying to redeem it. In response to this unforeseen (at least to Ubisoft) incident, Ubisoft is making the multiplayer portions of Driver free for all players worldwide, at least for 360 owners. There is no word on if this free multiplayer will be available for PS3 or PC owners.
In the end, it makes you wonder how, after 30+ years of printing registration codes inside PC games, such a system could fail so badly when translated to console games.