Once Again, Big Companies Often Fail When Jumping Into A Space With A Smaller Competitor
from the deals-deals-deals dept
Of course, back when it launched, many people wondered if Facebook would be a "Groupon killer," given its larger user base. This is yet another reminder that, contrary to what some people will claim, it's often not that easy for big players to just come in and copy an idea and take over the market. It happens sometimes, certainly, but it's a lot rarer than you think. It's why I'm always amused at people who worry that some big company is just going to "copy" their idea and wipe them out. If a company really understands an idea and a market deeply, it will quickly discover that a superficial copycat won't have much momentum... which appears to be exactly what happened with Facebook's deals offering. Big companies don't always win. In fact, it's a lot less common than some people will insist.