News Corp. Claims 79,000 Subscribers To Its Paywall For The Times
from the details-please? dept
Either way, while 79,000 subscribers may sound like an impressive number, I'm still not convinced the economics works out. Assuming that they're all paying the full price, subscribers are paying almost exactly $1 million per month. That's not bad, but it's not a really huge number for an operation like News Corp. either. And if it's true that traffic to the websites dropped about 90% from about 21 million unique visitors down to less than 3 million unique visitors, ad revenue from the site really isn't bringing in that much (no matter how many times they try to spin the audience as being "more valuable.") It still seems like they almost certainly gave up significantly more in ad revenue than they're making via the paywall, and while there are still new signups, over time it's going to be tougher and tougher to sign up new users. Clearly, the paywall is not a complete disaster, like some others, but it still doesn't seem like the economics add up here.