IFPI's Annual Attack On Piracy Once Again Riddled With Errors And Bogus Claims
from the midemeve dept
The real problem with the report -- beyond the flat-out errors -- is the fact that it's so focused on music sales and music sales alone as the be-all, end-all of the music industry that it simply ignores everything else:
Fewer new artists are breaking through globally. Total sales by debut artists in the global top 50 album chart in 2010 were just one quarter of the level they achieved in 2003Note the implicit assumption here. Because there are fewer music sales, it means that such new music is not being created, or those artists are not successful. This is like saying that "because fewer horse carriages were sold this year, it shows the automobile is not a legitimate savior of the transportation industry." You see how that's done? If you define success based on the obsolete way of doing things, of course it's going to look bad. But if you look at the actual numbers, and the actual opportunities, you realize that the market is actually growing.
Traditionally vibrant music local industries, such as Spain and Mexico, are especially hard hit. In Spain, where music sales fell by an estimated 22 per cent in 2010, no new home-grown artist featured in the country's top 50 album chart, compared with 10 in 2003
IFPI boss Frances Moore apparently claimed that this is "a crisis affecting not just an industry - but artists, musicians, jobs, consumers, and the wider creative sector." Except that's not true. There are more people making music today than ever before. It's cheaper than ever before to make, distribute and promote music. If you're a musician, there are more ways than ever before to build a fanbase and to build a business model to make a living. It's a great time to be a musician. It's also a fantastic time to be a consumer. It's hard to see how Moore can make such a claim that is obviously false, and no one calls her on the obviously false nature of her claims. When Moore took over last year for John Kennedy, I had hoped that maybe she'd bring some sense to the IFPI. Instead, she seems to be spreading the same propaganda as her predecessor.