As eMusic Embraces Major Labels, Its Indie Core Is Leaving
from the as-if-that-wasn't-predictable dept
Since then, the company has also added music from Warner Music and (just recently) Universal Music... but it hasn't really helped. Its userbase has remained about the same, so if the new music is enticing new subscribers, they're being offset by defections. But, more importantly, it looks like some of the bigger name indie labels are pulling their music off the site, as they can't come to a reasonable agreement with eMusic.
So, if I'm reading all this correctly, it sure looks like the company did quite a deal: it signed up major labels to get music that most of its subscriber base didn't want in the first place. In doing so it took away lots of popular features and jacked up prices. Now, the service is losing the content of some of the biggest indie bands.
This seems like a case study in not knowing your own audience.