We were among many, many folks who were completely underwhelmed
by Hulu's subscription plan for Hulu Plus. It was $10 for... not much. In fact, new reports are showing that 88% of Hulu Plus content is available via regular Hulu
. On the whole, if they are going to lock up content, I'm actually glad to see them keep most
content for free, but it's still not clear what additional value they're offering to get people to pay up, and customers are noticing. It seems that Hulu actually recognizes this, however. Consumerist has an email that someone from Hulu sent to an unhappy Hulu Plus customer about the weak selection and the need for ads even though she had paid, and the letter basically admits that Hulu knows Hulu Plus sucks
, but they're limited by annoying contracts and they're trying to change it. Yes, it's a bit of a paraphrase, but that's certainly what's implied here:
In the ideal world, we would absolutely love and want nothing more but to be able to get every popular show out there that users love, and acquire the legal rights to stream them across every fancy device imaginable at the price that everybody wants. Unfortunately, due to stringent contract agreements on how content can be shared through certain devices, we are not able to have all of the content that everyone wants at this time.
Of course, this all comes back to the same thing we've said before. Hulu's in such a difficult place because the company needs to keep other companies so happy that it can't
disrupt the businesses it needs to disrupt. You simply don't disrupt legacy businesses by working within their guidelines.