Australian Gyms Dumping Pop Music After Massive Increase In Royalty Rates
from the backfiring... dept
What it means, of course, is that the music is being played less. The gyms are looking for alternatives, because it simply doesn't make sense to pay tens of thousands of dollars to promote music to its members. PPCA is, of course, in denial. It's claiming that people are complaining about gyms not playing popular music, and that fitness centers who won't play popular music at such extortionate rates are treating its members "with utter contempt."
"We've seen a groundswell of discontent from gym members and fitness instructors who've been ordered to use cover music."I would imagine that those members would find having to get a massive increase in their membership bill creates a much bigger "groundswell of discontent," and would find that it's actually PPCA that's treating everyone with "utter contempt," by making the situation worse for everyone. The musicians PPCA "represents," now get their music played significantly less. Gyms have to offer a "worse" overall service, and members get a somewhat worse experience. The problem is that PPCA (and the Copyright Tribunal's) view of what is a reasonable royalty rate is simply out of line with reality. But since the entertainment industry has been able to set up this system where the government sets the price, and the industry influences those setting the price, then it gets to set rates that have no connection to reality.