Viacom Still Not Getting It -- Files Bogus Takedown And Kills Some Free Transformers Buzz
from the you're-doing-it-wrong dept
Yes, it appears Paramount promptly filed a DMCA takedown -- which seems like a fantastic way to kill excitement for the movie. According to the takedown, Brown's video "matched third party content," which, of course, is impossible since Transformers 3 has yet to be finished (let alone released) and obviously Brown took the video himself. The filming took place in a public alley, so anyone around is totally free to take pictures or video and share them.
Now, not only is it ridiculous to claim that these videos are covered under Paramount's copyright, it's hard to fathom why Paramount would want to bother quashing these videos at all. After Brown and Krimmel posted their videos, entertainment blogs picked the story up and started to build buzz about the movie. Isn't that a good thing? Personally, I really disliked the last Transformers movie, and this latest round of DMCA shenanigans isn't doing a very good job of convincing me to give the next installment another look.
On top of that, this is Paramount we're talking about -- which is a subsidiary of Viacom. Viacom, of course, is in the middle of a big lawsuit with YouTube, where one of the things Viacom has been claiming is that Google should just know what content is infringing and which is not -- and yet, here, again, Viacom is falsely claiming that videos infringe. This was actually a big problem in the lawsuit, where Viacom had to withdraw clips from the lawsuit, after it was determined that Viacom had uploaded them on purpose. Also, after being sued for bogus takedowns earlier, Viacom came to an agreement with the EFF that it would carefully review content before issuing takedowns. So, with all of that combined, you would think that Viacom would be a bit more careful than to take down videos taken by others of something happening in public.
In the meantime, to make things even more confusing, while Paramount issued a takedown on Brown's video, it apparently left Krimmel's up... for now, despite being basically the same thing. You can see that one (while it lasts) here: