Now, Apparently It's Not Just Content Providers That Are Getting A Free Ride On Broadband Networks, But Consumers Too
from the my-$70-per-month-DSL-bill-doesn't-agree dept
The exec contends that broadband providers will all eventually move to usage-based pricing, and in a letter to the Financial Times, says that when they do, "content free loaders will suddenly find that demand falls dramatically". Perhaps it's just a typo, and he meant to say "broadband providers will suddenly find that demand falls dramatically"? Once again, the exec fails to understand that people don't buy network access from his company just for the sake of it, they buy it for access to content. If he, or any other provider, starts putting walls up between consumers and the content they want to access, whether through walled gardens or usage-based pricing (really just a code word for "much higher fees"), they will reduce the value of their customers' connections, and subsequently what they'll pay for it. So if the end result of a shift to usage-based pricing is decreased usage -- and subsequently no real change in providers' revenues -- what good is the shift?