How Musician Ellis Paul Got 300 Fans To Give Him $100,000 For His Latest Album
from the how-it's-done dept
There are some parts that suggest Paul could have an even stronger model, however. It doesn't appear that he really embraces "free." For example, there's lots of talk focusing on selling albums, even though his manager admits that he makes about 60% of his revenue from live shows, and a key focus for Paul is to build up his audience. In fact, for people who did participate in his tiered offering, they would send them CDs and ask them to pass the CDs along to other potential "true fans." But why not just embrace the more efficient system of offering the music up for free to expand the audience much further, continue to build up that live following, and offer additional alternatives for the business model that might get even more than 300 people to participate?