Reader jorshw was the first of a few who sent in this recent NY Times article questioning how Google would deal with the fact that people are now creating ad blocking extensions for Google's Chrome browser
. What's really telling is the comment from a Google engineering director, Linus Upson, about why this is no big deal:
"It's unlikely ad blockers are going to get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising should get less annoying. So I think the market will sort this out."
This is the exact right response to this kind of question. It's a user-centric response that doesn't immediately rush to the "simple" answer that ad blocking somehow "takes money" away, but realizes that if people are so intent on blocking ads -- then the problem isn't with the people blocking the ads, but with the advertising itself.