AP Continues To Misunderstand: You Don't Succeed By Limiting The Spread Of Content
from the backwards-again dept
So I had hoped this was a recognition of the fact that this aspect of the AP's business didn't make much sense any more, and maybe (just maybe!) the AP was finally getting down to the business of learning how to use the web for what it's good at, rather than pretending it still needs to do what is no longer needed.
No such luck, unfortunately.
You see, the AP's plan is all about locking up content. The reason some content won't go out on the wire is because the AP (incorrectly) believes that it can hoard the content and get all the traffic, and thus it will screw over its members by not giving them the content. If I were a member paper, this would be the point at which I quit the AP. The AP is effectively saying "you'll get the content that doesn't matter, and which everyone has, and we'll keep the good stuff."
And, it gets even sillier, as the AP admits that it expects all its member papers to link back to this content that the AP will seek to control at the expense of its members, in order to generate Google juice to the AP's site, off the backs of its member papers. I can't see how this will help members at all, though it's likely to piss them off.
Perhaps that's a good thing, though the execution is bizarre. The AP's members may be a part of the problem, but trying to convince them that the AP hoarding content is better for them, and expecting them to buy it, seems like a long shot.