by Mike Masnick
Tue, Aug 11th 2009 5:33pm
While I'm no fan of the Kindle for a variety of reasons (DRM, lack of real ownership of the books, etc.), it has to be admitted that the device has made ebooks a lot more mainstream than before. And, along with ebooks comes the realization to some publishers that it's now possible to give away some ebooks for free, and use them to promote other books (thanks to William C Bonner for sending this in). What the publishers are discovering is that they can offer up older books that have lost much of their commercial value for free, and it helps drive sales of newer books by the same author. In some cases, they give away the first in a series of books, which has proven to be quite effective. What the publishers are really realizing is that thanks to digital distribution, they can suddenly use the "free" cost of the book to hook people and get them to purchase later books in a series. This is hardly a new idea, of course, but it's great to see more book publishers figuring it out.
If you liked this post, you may also be interested in...
- South Park's Matt Stone To Silicon Valley: Screw You Guys, I'm Going Hulu
- Craziest Part Of Apple's Price Fixing Ruling: Publishers Knew They Were Encouraging Piracy, Didn't Care
- Kickstarter Still Setting Records Despite Everyone Wanting Everything For Free
- Germany Says You Can't Sell Adult Ebooks Until After 10 PM
- Ford Pretends To Open Up Its Patents Like Tesla, But Doesn't; Media Falls For It