by Mike Masnick
Wed, Aug 5th 2009 9:50pm
We recently wrote about successful taxi cab operators offering free service in Tampa, Florida (pissing off existing cab companies), and it appears that the idea is spreading somewhat. Matt Cruse alerts us to a story in Essex, Vermont, involving a guy offering "pay what you want" taxi rides, and finding that people are always willing to pay a reasonable rate. Now, I'll admit that I'm not a huge fan of "pay what you want" models, which seem more like give it away and pray, rather than having a real business model worked out (which makes me wonder if it's sustainable long term). But, in the meantime, it's certainly yet another example that "free," can be a useful tool as a part of a business model.
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