Oh Look, Viral Video On YouTube Boosting Sales... And Reputation For Chris Brown
from the take-it-down! dept
And what would have happened then?
Well, JohnForDummies notes that the success of this video is having a major impact for Chris Brown (who's reputation is, reasonably, in tatters for assaulting his then girlfriend, the singer Rihanna). Not that we advocate supporting someone who assaulted his girlfriend, but the video is having an impact. The song Forever has jumped into the iTunes top 10, despite having been released over a year ago. Also, the video itself has greatly outpaced an attempt by Brown to create a viral video "apologizing" for his actions.
It's not clear how the record label (in this case, a subsidiary of Sony Music) feels about this (see update below) -- though, I will note that embedding has been disabled on the video (Update: Embedding enabled again, so I'm adding the video below) and there is a link to buy the song on the YouTube page. At the very least, this suggests that Sony (which has a good relationship with YouTube, unlike some others...) worked out a deal to take advantage of the publicity around the video. Though, the disabling of embedding seems rather pointless. Embedding the video would likely guarantee far more views, and with it, more purchases.
Update: Thanks to a bunch of folks sending in the news that Google is now promoting this as a case study of a rights holder taking control over content.
Update: Embedding has been re-enabled, so here you go: