Yet Another Plan To Change Copyright Law To Protect Newspapers
from the please,-someone,-think-this-through dept
- Aggregators would reimburse newspapers for ad revenues associated with their news reports.
- Injunctions would bar aggregators' profiting from newspapers' content for the first 24 hours after stories are posted.
No. That's not the complaint at all. The problem is much more basic than that. It's that newspapers (and the Marburgers, apparently) are confused about how people communicate and what business they're in. They think -- incorrectly -- that newspapers are in the business of delivering the news. But that's just a small part of it. They're really in the business of building a community of folks, who they then sell to advertisers. As such, they need to be doing two things, both of which this plan makes harder:
- They need to provide more value to their community, so they stick around
- They need to attract more people to their community
Of course, in the meantime, Jay Rosen points us to Josh Young's analysis of what would almost certainly happen if newspapers could block others from linking to them. It's essentially what we've suggested in the past: if you give short-sighted and clueless newspapers the tools to block others from sending them traffic, that just opens wide the market for their smarter competitors to gladly accept all that traffic. Hell, it appears that Reuters recognizes the future. The folks there must be salivating over the idea that others would lock up their content and leave the playing field wide open to Reuters to scoop up all that traffic.