Study Says File Sharers Would Ignore Warning Letters; Recording Industry Gets The Wrong Message
from the let's-try-this-again... dept
So, of course, the industry is using this to demand more than just warning letters be mandated by UK law. But, once again, it appears the industry is getting the wrong message. Rather than realizing what the study is actually saying -- that unauthorized file sharing won't stop -- it seems to think that if it just finds that magic legal bullet, suddenly file sharing will go away and people will start spending again. What they should have recognized is that this study says that people will go to great lengths to file share, even if they know it's illegal, because they do not believe it is wrong or unethical. And, as such, if the industry reps were thinking this through, they might realize that this represents a giant opportunity to build business models around embracing such fan activities, rather than trying to hold back the tide.