by Mike Masnick
Wed, May 27th 2009 10:25am
While we still have various old media execs insisting that piracy is destroying content creators, every day we're seeing new examples of content creators who have learned to embrace sharing, recognizing that it's actually free promotion and free distribution. Via Ian Rogers, we find out about how the band Chester French isn't just encouraging people to share their music, they're actively promoting fans who are burning copies of their CD and handing them out to friends and strangers. In fact, they just put up a silly video of the guy showing others how to burn copies of the CD to hand out as well. The band gets it: these are "super fans." They're not "thieves" or "freeriders" or "leeches." They love the band and are helping to promote the band for free. Old school entertainment execs insist that bands won't have the incentive to produce if people are sharing this way, but this band seems energized in knowing they have such great fans.
If you liked this post, you may also be interested in...
- The Value Of Kickstarter: Connecting With Fans On-The-Fly
- Musician Alex Day Explains How He Beat Justin Timberlake In The Charts Basically Just Via YouTube
- Case Study: Band Embraces Grooveshark And Catapults Its Career
- Amanda Palmer On The True Nature Of Connecting With Fans: It's About Trust
- It's Fine For The Rich & Famous To Use Kickstarter; Bjork's Project Failed Because It Was Lame