On Second Thought... NebuAd Not Really Dead... Re-Emerges In The UK Under An Assumed Name

from the nice-one! dept

After writing about how NebuAd had shut down, a commenter pointed out this wasn't quite true. Instead, it appears the company has just re-appeared under a different name in the UK... where officials have ruled that clickstream tracking behavioral advertising can be legal (though that's gotten the UK into trouble with the EU). Apparently, NebuAd had opened a UK office, and with the shutdown of US operations, the UK office re-branded as Insight Ready Ltd., but it appears to be the same basic company, including same employees. And the Insight Ready domain name was registered by NebuAd....

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Tgeigs, May 20th, 2009 @ 2:21pm


    Thank doG I didn't take the time to read that last article...

    reply to this | link to this | view in thread ]

  2. identicon
    :Lobo Santo, May 20th, 2009 @ 2:56pm

    Rollercoaster Tycoon

    Everybody knows... when the rollercoaster goes awry and kills some people--change the paint color and the name; and then people will ride it again! This is much cheaper and faster than improving the rollercoaster.

    reply to this | link to this | view in thread ]

  3. identicon
    Anonymous Coward, May 20th, 2009 @ 5:54pm



    reply to this | link to this | view in thread ]

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