Last year, we found it amusing that some in the press were claiming that MySpace Music was going to be "the most significant rollout of a digital-music service since Apple's iTunes."
As we noted at the time, the whole concept behind MySpace Music seemed destined to fail, because no one seemed willing to admit that they had to compete with piracy. So rather than design a better product, they made yet another totally lame
"official" online music service. And, like pretty much every other such service, users have almost entirely ignored it. Even the folks running MySpace Music are now admitting that the product sucks
"It was plumbing and a playlist. But it wasn't overly social, it wasn't deep enough, and we didn't really empower the users to do what they wanted to do."
That's from Courtney Holt -- the guy who's now in charge, but who wasn't hired until after the launch. But, of course, the company has already blown the ability to get a lot of attention with a big launch. It totally overplayed that hand (though, many mainstream reporters bought into the hype totally). While Holt has plans for a total redo of the service, it's going to become increasingly difficult to dig themselves out of the ditch from being "the most significant rollout of digital-music service" that almost no one cared about.