by Dennis Yang
Thu, Mar 5th 2009 4:21pm
With all of the recent news about merchants up in arms over negative online reviews, a San Francisco pizzeria has decided to take a brilliant approach to the (albeit few) negative Yelp reviews about their restaurant. In a sort of "take back the night" approach, Delfina Pizza has adorned its staff with t-shirts that bear the text of their 1-star reviews. With sayings like "The pizza was soooo greasy. I am assuming this was in part due to the pig fat," Delfina boldly acknowledges that it understands everyone is a critic, and that it is not afraid of a bad review or two. Gone are the Ratatouille days where restaurants live or die by one star of some food critic's review; instead, perhaps restaurateurs will learn that reviews are a starting point for holding meaningful conversations with their customers. Of course, in this particular case, the strategy may backfire -- already one Yelp reviewer has submitted a 1-star review asking "am i good enough for a t-shirt now?"
If you liked this post, you may also be interested in...
- Virginia's Top Court Refuses To Unmask Anonymous Yelp Reviewers, But Not For First Amendment Reasons
- Is Merely Explaining The Streisand Effect To Someone A 'Threat'?
- Would It Have Been Better To Let The Indiana Religious Freedom Law Stand And Let The Internet And Free Market Work?
- Apartment Complex Claims Copyright Of Tenants' Reviews And Photos, Charges $10k Fee For Criticism
- Even If Google Could Improve Its Recommendations, Is It The Government's Job To Tell It To Do So?