by Mike Masnick
Thu, Mar 5th 2009 7:17am
Slowly, but surely, more bands are starting to figure it out: the music is free. Whether they want to believe it or not, the actual music is free, so you might as well get it out there and then focus on selling scarcities. The latest example (which a ton of you have sent in), is the band No Doubt, who is giving away their entire catalog of music as a download, for folks who buy certain concert tickets. Now, obviously, if someone wants, they could go download all that music already, but effectively the band is admitting that the music is free, and the money is in the scarcity of concert tickets: so if you're going to pay for that scarcity, why not make sure that the fan knows all your music?
If you liked this post, you may also be interested in...
- Macedonia Copyright Collection Group Forces All Macedonian Music Off Of All Macedonian Broadcasts
- How Pirates Shaped The Internet As We Know It
- Lots Of Newspapers Discovering That Paywalls Don't Work
- Newspaper Association Of America Complains That Comedian John Oliver Failed To Solve Newspaper Biz Model Problem
- China's Home-Grown Version Of Spotify Shows How To Make Money In A World Of Digital Abundance