by Mike Masnick
Thu, Mar 5th 2009 7:17am
Slowly, but surely, more bands are starting to figure it out: the music is free. Whether they want to believe it or not, the actual music is free, so you might as well get it out there and then focus on selling scarcities. The latest example (which a ton of you have sent in), is the band No Doubt, who is giving away their entire catalog of music as a download, for folks who buy certain concert tickets. Now, obviously, if someone wants, they could go download all that music already, but effectively the band is admitting that the music is free, and the money is in the scarcity of concert tickets: so if you're going to pay for that scarcity, why not make sure that the fan knows all your music?
If you liked this post, you may also be interested in...
- German Publisher Axel Springer Just Can't Stop Suing Ad Blockers, And Attacking Its Own Readers
- Elsevier Says Downloading And Content-Mining Licensed Copies Of Research Papers 'Could Be Considered' Stealing
- Starting From Next Year, China Wants Music Services To Vet Every Song Before It Goes Online
- Leaked Comcast Docs Confirm What Everybody Knew: Broadband Usage Caps Are About Profit, Not Congestion
- CEO Of Mobile Company Blames Everyone For Wanting Coffee Rather Than His Game