TV Network 'Leaks' Its Own Shows On BitTorrent
from the catch-up-television dept
Others, however, seem to be grasping the value of making the content more widely available. A reader using the name PCVirus, sends in the news that down in Australia the TV network Nine Network has been leaking full, high quality downloads of the show Underbelly 2 via BitTorrent, right after the show airs. The network folks note that they see it as "catch-up television"; making sure that fans don't miss an episode. Not only that, but they encourage fans to share the show via whatever file sharing system they like. The only questionable thing, though, is the claim that the content will "stop working once the season finishes airing." Not quite sure how that works, but even that seems pretty lame. They're doing that because they're afraid it might cut into DVD sales, but as we've seen over and over again, if you give people a reason to actually buy the physical product, plenty of people will. So, make the DVDs include tons of extras -- and maybe some other types of benefits (opportunity to appear on the show?) and fans will buy.