NBC's Rick Cotton Apparently Unable To Properly Monetize Value
from the why-does-he-keep-his-job? dept
His latest claim doesn't quite reach the level of some of his earlier statements, but again it has you scratching your head over how he can have the confidence of his bosses. Over the weekend, he was apparently complaining that the only reason YouTube was worth $1.5 billion to Google was because the video of SNL's Andy Samberg "Lazy Sunday." He claims that YouTube received all of the benefit of this piracy, which catapulted it to stardom.
First of all, this simply isn't true. As a YouTube representative who follows Cotton noted, the Lazy Sunday video is pretty much impossible to pick out of YouTube's log files, since it had such little impact on traffic. But, more importantly, this is yet another case of a content provider overvaluing the content and undervaluing the delivery platform. Cotton seems to ignore the fact that the Lazy Sunday video on YouTube almost single-handedly brought a ton of people back to SNL after having given the show up. It made people pay more attention to SNL, in particular other Samberg videos.
Furthermore, if it's actually true that NBC got no value out of Lazy Sunday being on YouTube, then the entire NBC management team deserves to be fired. It was such a fantastic opportunity to rebuild SNL's brand, and here's one of the company's top executives flat-out admitting that he blew it. He really wants people to believe that he's so inept that a tiny startup with barely any revenue could capitalize on something that he could not? It's either amazing what poor vision NBC's management has, or it's just stunning that Cotton keeps his job.