In noting that the Entertainment Software Association (the ESA) had hired
the RIAA's VP in charge of its litigation strategy, we wondered if the ESA was going to ramp up lawsuits against customers. After all, over in the UK, there's been news about law firms suing hundreds
for file sharing games. But, in the comments
, someone pointed to an interview with the boss of EA Sports, Peter Moore, saying that he doesn't think it's a good idea to follow the RIAA's litigious path
"I'm not a huge fan of trying to punish your consumer... I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."
Of course, he also does make some other comments that suggest he very much views it as an "us vs. them" sort of thing, rather than looking for potential win-win solutions:
"We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing."
That's a bit of a mixed message, but at least it sounds as though EA is not anxious to sue its customers -- and, of course, EA is a major member of ESA, so hopefully it can help keep ESA away from going down this path as well. The next step would be starting to figure out ways to set up better business models that use so-called "piracy" to the company's advantage. Those will come eventually. In the meantime, though, how sad is it when it's newsworthy that an entertainment industry exec says he doesn't think suing customers is a good idea?