AT&T Says It May Inject Its Own Ads In Your Surfing... And You'll Like It
from the oh-really? dept
While most ISPs have shied away from giving too detailed answers to Congress, apparently AT&T has decided to take a different stance. While the company says it has not tried any such ad insertion technology, it vehemently defends the idea, claiming that it would implement it "the right way" and that it "could prove quite valuable to consumers and could dramatically improve their online experiences, while at the same time protecting their privacy."
This is an old line that's been used before about these types of services: that it somehow enhances your surfing experience by throwing less crappy ads at you. Of course, this is based on the somewhat faulty assumption that people actually care about most banner ads, no matter how relevant. Also, it's hard to see how it "protects" a customer's privacy, when the whole point of these programs is to make use of your surfing details (which most people believe is private) to make your ISP more money.