Italian Media Company Mediaset Joins In On The Fun: Sues YouTube

from the come-on,-everyone-join-in dept

While we all wait for the outcome of Viacom's billion dollar lawsuit against YouTube, it appears that some other media companies aren't waiting around. Italian media firm MediaSet, which just so happens to be owned by Italian Prime Minister Silvio Berlusconi, has sued YouTube and Google for $779 million (almost as much as Viacom is suing for!). MediaSet claims that the 4,643 videos on YouTube that infringe on its copyrights have cost it 315,700 viewer days. Apparently, MediaSet prefers not to take into consideration (a) that most videos on YouTube are limited to under 10 minutes, meaning that it's a poor replacement for watching on TV and (b) that people who watch on YouTube aren't necessarily people who would have watched it on TV and (c) that folks who watch something on YouTube may, in turn, be convinced to watch a show on TV that they wouldn't have watched otherwise. Why bother with little pesky details like that when you can just sue a huge company that has a lot of cash. Given that the Italian government is already trying to put Google execs in jail over some YouTube videos, this looks like a larger Italian campaign against YouTube in general.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Dave, Jul 30th, 2008 @ 6:52pm

    Probably unrelated but, I can't get to the US YouTube site, it defaults to the Italian site (

    reply to this | link to this | view in thread ]

  2. identicon
    Ben, Jul 31st, 2008 @ 12:55am

    Mr Berlusconi wants to have a total control over Italian people.
    Internet and youtube are the only free and independent sources of information currently available in Italy, this is the reason why they want to stop them. And they will do everything to achieve it.

    reply to this | link to this | view in thread ]

  3. identicon
    Mike Allen, Jul 31st, 2008 @ 7:58am

    you could

    Cut Italy off from You tube or better yet from Europe until it returns to Democcracy. but then if you did that France The UK and others would be cut as well mmmmmmmm Go on DO IT

    reply to this | link to this | view in thread ]

  4. identicon
    John, Jul 31st, 2008 @ 5:12pm

    Agree with post #3

    YouTube should cut off access to anyone with an IP address in Italy. There, no more issue with the Italian government.
    Oh, wait, millions of Italians use the site? Sorry, get rid of your politicians and maybe YouTube will give you back access.

    reply to this | link to this | view in thread ]

  5. identicon
    marino luigi, Aug 8th, 2008 @ 12:53pm


    hai ragione รจ l' unico posto dove gli italiani possono avere delle informazio corette e non distorte

    reply to this | link to this | view in thread ]

  6. icon
    sprearson81 (profile), Jun 10th, 2012 @ 9:18am

    Another moan in the catalog of youtube complaints . . .

    reply to this | link to this | view in thread ]

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