MPAA Still Clueless; Claims Anti-Piracy Is Why Dark Knight Had A Huge Opening
from the are-these-people-serious? dept
Instead, the movie guys rely on a single anecdote: the story about how the Hulk movie from a few summers ago leaked online, got terrible reviews and then no one went to see it. The industry uses that to claim that a leaked movie does tons of damage to box office sales, but they play down the importance of the bad reviews. If you make a bad movie, then yes, word of mouth will stop people from going. But if you make a good movie -- and most critics agree The Dark Knight is an excellent movie -- then word of mouth will make more people want to go out and experience it in the theater. About the only thing the LA Times article shows is just how much money the MPAA wasted in its efforts to keep the movie from appearing online prior to release. For that, it maybe saved them a few hours (much less than claimed in the article), which probably had almost no impact on ticket sales. Until the movie industry realizes that it's the experience they're selling, beyond just the content, it sounds like they're going to be throwing a lot more money down this anti-piracy hole than they're actually "losing" to piracy.