Dear Viacom: It's In Your Best Interest To Lose The YouTube Lawsuit
from the a-million-tiny-YouTubes... dept
The same thing has the potential to happen with Viacom and YouTube. We've already discussed the latest back-and-forth in that lawsuit, but Cord Bloomquist makes a very interesting point: Viacom would probably be better off if it lost. That's because online video won't go away... it will just splinter and move further underground. It won't cut down on videos being available online -- or even how many people are watching those videos (if history is any indication, the opposite will happen). But what it will do, it make it that much more difficult for Viacom to figure out ways to embrace the trend and actually make more money off of it.
I was having some conversations over the weekend with some folks who think that Viacom probably realizes this -- and that it just filed the lawsuit against Google as the first (heavy-handed) step in a "negotiation" to get Google to settle and pay up. What it didn't count on (despite it being discussed widely) was that Google is not only willing to take these cases as far as they go, but it wants to do so, to put in place serious and useful case law to avoid these types of lawsuits in the future. So, the real question then becomes whether or not Viacom really recognizes this, and if it's even possible for the company to back out gracefully.