by Mike Masnick
Thu, May 22nd 2008 9:55pm
We've discussed over and over again how companies misuse trademark law, believing that it gives them total ownership over the mark, rather than the fact that it's really designed to prevent consumer confusion. Joe Mullin has the details on the fact that shoemaker Adidas is suing a bunch of different companies for using stripes on shoes or other clothing. Adidas, famously, uses three parallel stripes on the side of its shoes as part of its brand -- and has a trademark on that design. That seems fair enough. But now it's won a $305 million ruling against a shoe retailer for daring to sell shoes that had two or four stripes. The company has also sued many other brands for various combinations of stripes and clothing. This is what happens when people talk about trademark as being "intellectual property." It gets them thinking that it creates total ownership over something as basic as stripes.
If you liked this post, you may also be interested in...
- EU Orders Makers Of DieselStormers To Change Name Because Diesel Clothing Trademarked Diesel For Everything
- Gosling's Rum Forgoes Free Promotion Of Famous Cocktail In Favor Of Trademark
- Marilyn Monroe Estate Trying To Use Trademark To Enforce Publicity Rights Court Said It Doesn't Have
- Olympics Can't Hire Enough Actual Security, But Fully Staffed With 'Brand Police'
- Becoming A Platform: How RunKeeper Continues To Keep Competitors At Bay