by Mike Masnick
Tue, Apr 8th 2008 12:43pm
Similar to the guy who tried to register a trademark on the term cyberlaw, it turns out that some internet marketing guy is trying to get a trademark on the term "SEO" (thanks to Eric Goldman for pointing this out). SEO, of course, is a very generic acronym for "search engine optimization" and has been used for ages (not, as the guy claims, since early 2007). The link goes through, in rather great detail, how the Trademark folks turned this guy down multiple times, and he kept adjusting the trademark application, occasionally in totally nonsensical ways -- but eventually it seems as though people in the USPTO simply threw up their hands and said "whatever, let it through...." It's now at the stage where the USPTO is waiting to see if anyone objects to the filing, so hopefully with enough folks in the SEO filing objections this one will get completely rejected.
If you liked this post, you may also be interested in...
- Sufferin' Trademarks: The Trademark Dispute Over The Word Succotash
- Woman Sues Google Because SEO Guy Wrote A Mean Blog About Her Company
- Court Says Google Doesn't Have A First Amendment Right To Drop A Site From Its Search Results
- Fine Brothers History Of Overaggressive Behavior Doomed Their Plan; But Hopefully Others Will Revive The Good Parts
- Our New IP Czar Gives His First Speech... And It Is Not Encouraging At All