by Mike Masnick
Mon, Mar 3rd 2008 8:22pm
Back in January, we noted that HBO was experimenting with putting its TV shows online in a way that could be viewed at no additional cost for people who were already subscribers to HBO. Apparently, it's now expanding that program and allowing at least one show to go online totally free, both on its own website and on YouTube. Of course, it's only doing this on a new show, In Treatment, that is on five nights a week and has rapidly lost its initial audience. So, perhaps the network is recognizing that giving away the show for free might help entice a new audience. Unfortunately, it appears the network is still hedging its bets, only putting some of the show online. With a show that is shown every night of the week, you'd think they'd want to do everything possible to make it easy for folks to catch up and continue watching the TV version, rather than losing interest as they get left behind after missing a few episodes.
If you liked this post, you may also be interested in...
- Cable CEO Is Really Pissed That HBO Hasn't Cracked Down On Streaming Password Sharing
- It's Not HBO, It's Wagga Wagga, Yo!
- Viacom Once Sued YouTube For A Billion Dollars; Now It's Just Released Over 100 Movies For Free On YouTube
- Techdirt Podcast Episode 45: No, You're Not The Product
- Here Comes The Waterfall: 15 MLB Teams To Lift Streaming Blackout For Fox Broadcasts