If You've Got A Platform Strategy, It Helps To Put Out The Welcome Mat For Third-party Developers
from the open-for-licensing dept
Requiring third party developers to license access to the platform both increases the red tape required to enter the market for Chumby applications and reduces the potential profits from doing so. Potential third-party developers are going to think twice about betting on a platform whose owner may demand a bigger cut in the future. Obviously, there needs to be a way to recoup their investments on the Chumby platform. But if the Chumby becomes a hit, there will be all sorts of ways to monetize that success. Most obviously, the company can raise the price of the Chumby, or sell premium Chumbies with extra functionality. It can install its own applications by default and sell ads with those. It can sell accessories, or create a certification program for accessories like Apple's "Made for iPod" program. It can offer seminars and consulting services to people wanting to develop Chumby applications. It's never difficult to monetize a successful platform -- especially when you're selling the hardware. Putting up roadblocks to the development of new applications is a mistake, even if it generates a bit of extra revenue in the short run.